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Next cohort starts June 22 · Limited spots

Income First™
Fundamentals

Revisit the fundamentals of your business: a strong offer, sales channels that convert, systems that give you momentum.

Offer
A clarified offer and product set — what you sell, who it's for, and why it's worth what it costs.
Sales Channel
A defined channel and strategy to bring in clients consistently — not by hope or accident.
Execution Systems
The basics in place to run the business and measure what's actually working.
8 weeks · Starts June 22, 2026
Get the fundamentals right

Clarify your offer. Define how you sell. Build the systems to execute.

Who this is for
  • You already have an idea or a business — and need help launching it or moving it forward.
  • You want stronger sales channels — so you can sell more consistently, not by accident.
  • You're ready to come back to the basics — the fundamentals that actually make a business work.
How it works
  • Weekly live sessions. One online session per week. Content and frameworks — offer levers, sales channels, systems — that you'll apply directly to your business.
  • Assignments between sessions. Real work, not theory: define your offer, choose a sales channel, set up the systems to run it.
  • Async feedback from us. Send us your work between sessions. We'll review and respond so you don't stay stuck.
  • Peer community access. A small group of founders working through the same fundamentals alongside you.
What you'll walk away with
  • A clarified offer and product set. What you sell, who it's for, and why it's worth what it costs.
  • Defined sales channels and strategies. How you'll consistently bring in clients — not hope and luck.
  • Execution and measurement systems. The basics in place so you can run the business and know what’s working.
  • Certificate of Completion. Proof you put in the work — yours to share wherever it counts.
Investment · June Cohort Promo
$1,500CAD
$399CAD
Save $1,101 — June cohort only
Single payment, per cohort.
Regular price returns after the June 22 cohort fills.
Apply now

Apply free · Pay only after your application is approved · Cohort starts June 22

What happens next

  1. Submit your application. Free, takes about 5 minutes.
  2. The Lab reviews it. Within 5 business days.
  3. If approved, you'll receive a payment link to confirm your spot.
  4. Cohort kicks off June 22, 2026.

Frequently Asked Questions

Is this for me if I don't have a business yet?

If you have a clear idea you're ready to test in the market, yes. If you're still picking between five vague concepts, this isn't the right fit yet — start with a free 15-min call first.

How much time per week should I plan for?

Plan for ~3–5 hours a week: one live session plus the assignment you apply directly to your business. The work isn't extra — most of it replaces things you're probably already trying to figure out on your own.

When are the live sessions? What if I miss one?

One live session per week, online, scheduled in a Pacific Time evening slot that works for the cohort. Every session is recorded — if you miss one, you watch the replay and submit the assignment on the same deadline.

Why is the price $399 if the regular price is $1,500?

The June 22 cohort is the launch cohort. We're keeping the group small, gathering feedback, and trading a discount for honest input. Once it fills, the price goes back to $1,500 CAD — that's it, no fake countdowns.

Do you offer refunds?

No refunds once the cohort starts. The program shares the actual playbook — frameworks, tools, decisions — and that's not something we can un-share. If life happens, email programs@theexecutionlab.ca at least one week before the start date and we’ll refund you in full or move you to the next cohort.

Does this work for my industry / type of business?

The fundamentals — offer, sales channel, execution systems — apply to services, products, B2B, B2C, online and offline. We've worked with consultants, coaches, agencies, software founders, and physical-product businesses. If you sell something to someone, the framework holds.

What if my application isn't approved?

You'll hear back within 5 business days either way. If it's a no, we'll tell you why and point you to the next step that actually fits — usually a Deep Dive or a future cohort once you have more clarity.

What happens after the 8 weeks?

By the end of the 8 weeks, most founders walk out with real clarity and early traction — and want to push hard on the next 90 days while the momentum is hot. That’s exactly what the Execution Sprint is built for: high-touch 1:1 work to crash through your first 90 days post-cohort.

You also keep your materials, your peer community access, and an open invite to alumni events.

What language is the cohort in?

English — live sessions, materials, and async feedback.

Not ready yet? Book a free 15-min call →

Questions before you apply? Email programs@theexecutionlab.ca — I’ll reply same day.