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Income First™ Fundamentals

Sell on purpose.
Not by accident.

In 8 weeks, you'll have an offer that sells, a clear way to bring in clients, and the simple systems to run both. No guessing.

Register — $399 CADOr book a free 15-min call →
Weekly live working sessions
Async feedback every week
Small cohort by design
Keep everything after

Four things
you walk out with.

Real things you can show, use, and keep. After 8 weeks, you'll have these in hand.

01 / OFFER
A clarified offer
Written down, priced on purpose, and tested in the market. What you sell, who it's for, why it's worth it.
Document
02 / CHANNEL
A working sales channel
One channel, plus the playbook to run it — so clients come from a process, not luck.
Playbook
03 / SYSTEMS
Operating systems
A weekly cadence that runs the business and shows you what's actually working, week by week.
Cadence
04 / PROOF
Completion certificate
Yours to share. Proof you did the work.
Cert

The real problem
is rarely the obvious one.

After working with lots of business owners, the same three patterns show up again and again. The fix is rarely where you're looking.

01
Looks like a marketing problem.
Usually it's the offer.

If people don't get your offer in 5 seconds, they won't buy. More ads won't fix that. A clearer, sharper offer usually does.

02
Looks like a hustle problem.
Usually it's the channel.

Posting on five platforms feels productive but rarely sells. Picking one channel — where your buyer already is — usually works better.

03
Looks like a discipline problem.
Usually it's the systems.

When everything lives in your head, nothing gets measured. Simple systems make the next move obvious — every Monday, without needing willpower.

Built for business owners
doing the work.

This is for you if
  • You already have an idea or a business — and need help launching it or moving it forward.
  • You want a sales channel that works every week — not feast or famine, not just referrals.
  • You'll do the work, every week — between sessions. Not just attend.
  • You'd rather work on real things than read more theory — you learn by doing here.
Not the right fit if
  • You're still picking between five vague ideas. Start with a free 15-min call first.
  • You want a course to watch and tick off. This is live work with feedback, not a video library.
  • You aren't willing to step away from building the product — long enough to actually talk to customers.
Not sure? Book a 15-min call →

How it works
in 8 weeks.

One live session a week. One real assignment between them. Feedback from us. That's it.

01
One live working session per week
Online. We cover frameworks for offer, channel, and systems — and apply them to your business on the spot.
02
A real assignment between sessions
You define your offer. You pick the channel. You set up the weekly routine. Plan for ~3–5 hours a week — real work, not worksheets.
03
Feedback from us between sessions
Send us your work any time. We review it and reply — so you don't waste a week stuck on the wrong thing.
04
A small owner cohort
You work alongside other business owners going through the same thing. We keep the group small so feedback stays real.

Here's what
you're getting.

Eight weeks of real work with us. Everything is included. One payment, one cohort.

JUNE COHORT · LAUNCH PRICENOW OPEN
What's included
  • Weekly live working sessionsOne per week. Frameworks applied to your business in real time.
  • Weekly assignmentsReal work you finish each week — not worksheets.
  • Feedback every weekSend us your work. We reply before the next session.
  • Small peer cohortShip alongside other business owners doing the same work.
  • All session recordings — foreverMiss one? Watch it. Reference it months later.
  • The Income First™ Fundamentals playbookFrameworks, templates, and decisions, written down.
  • Certificate of completionProof you did the work — yours to share.
  • Alumni community accessStay close to operators doing the work after.
$1,500$399CAD
Save $1,101 · June only

Single payment, per cohort. Regular price returns after the June 22 cohort fills — that's it, no fake countdowns.

Register now
Quick form · ~5 min to complete
Refundable up to 1 week before startRecordings if you miss a sessionYou keep everything after the cohort

After you register

STEP 01
Fill out the form
A few questions about you and your business — about 5 minutes.
STEP 02
Pay the registration fee
Confirms your spot in the cohort. Small group by design.
STEP 03
Cohort kicks off
June 22, 2026. Weekly sessions begin. You start shipping.

Questions,
answered.

Is this for me if I don't have a business yet?

If you have a clear idea you're ready to test in the market, yes. If you're still picking between five vague concepts, this isn't the right fit yet — start with a free 15-min call first.

How much time per week should I plan for?

Plan for ~3–5 hours a week: one live session plus the assignment you apply directly to your business. The work isn't extra — most of it replaces things you're probably already trying to figure out on your own.

When are the live sessions? What if I miss one?

One live session per week, online, scheduled in a Pacific Time evening slot that works for the cohort. Every session is recorded — if you miss one, you watch the replay and submit the assignment on the same deadline.

Why is the price $399 if the regular price is $1,500?

The June 22 cohort is the launch cohort. We're keeping the group small, gathering feedback, and trading a discount for honest input. Once it fills, the price goes back to $1,500 CAD — that's it, no fake countdowns.

Do you offer refunds?

No refunds once the cohort starts. The program shares the actual playbook — frameworks, tools, decisions — and that's not something we can un-share. If life happens, email programs@theexecutionlab.ca at least one week before the start date and we’ll refund you in full or move you to the next cohort.

Does this work for my industry / type of business?

The fundamentals — offer, sales channel, execution systems — apply to services, products, B2B, B2C, online and offline. We've worked with consultants, coaches, agencies, software companies, and physical-product businesses. If you sell something to someone, the framework holds.

What happens after the 8 weeks?

By the end of the 8 weeks, most business owners walk out with real clarity and early traction — and want to push hard on the next 90 days while the momentum is hot. That’s exactly what the Execution Sprint is built for: high-touch 1:1 work to crash through your first 90 days post-cohort.

You also keep your materials, your peer community access, and an open invite to alumni events.

What language is the cohort in?

English — live sessions, materials, and async feedback.