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Income FirstWhy Am I Working So Hard But Not Making Money? Run This 2-Minute Formula
Working hard but not making money? Score your business with the Income Over Effort formula — a 2-minute honesty test that shows how to diagnose a struggling business and finally make money with less effort.
- Income First
The Offer Levers: 15 Settings That Turn One Idea Into Many Offers
Why do businesses solving the same problem look so different? They set the same 15 offer levers differently. Here's the mixer I use to turn one idea into many offers, and pick the one that pays without eating your life.
- Income First
Business Plan for Starting a Business: The One-Page Version I Use
Do you need a business plan to start a business? Only if a bank or investor asks. To actually start you need one page: an income target, your bricks, one sentence, who pays first, and where the next customer comes from.